Video content online is garnering the most user attention and earns brands new customers in the first few seconds of watching. All social media platforms have added features for user uploaded videos and if you're not onboard, you may be missing out on vital opportunities to reach the 18-24 year old demographic, which often make up half of a page's audience online.
Video helps increase an audience's understanding of a brand's product and voice. Viewers claim they retain 95% of a message when obtained via video. (Social Media Week). Personally, I love watching and making social shorts for my brand and for my personal accounts. I have spent hours researching the best ways to spend ad dollars when it comes to marketing video content and I'm hoping to pick up more work like this for locally owned businesses, who can most benefit from it. This is the perfect avenue to compete with multinational corporate ad dollars in your local market.
Here are some of the packages I'm offering clients to help procure and produce video content for their brand:
VIDEO SHORTS (1-2 minutes long) $75 These are perfect for events! They can be made leading up to, during, or after your event and take me about an hour to produce. These one-offs can be a great way for your brand to dip your toe in the video content water. They work for TikTok, SnapChat, Instagram and Facebook, so you can maximize the power of your brand online.
LIVE STREAMS (2-30 mintutes long) $125
The purpose of live streams is to engage the already established audience and provide content that can be re-purposed again and again. Many brands make the mistake of assuming more followers is the bottom line, but in today's social media algorithms, engagement is king. So connecting with your followers on a regular basis is a vital practice with video content.
VIDEO CONTENT CURATION (on-going) $65/hourly This is for client looking to establish a regular practice of curating and publishing video content to their social media. I meet with clients weekly to prepare storyboards, shot lists and goals for content. I'll discuss trends that are relevant to your brand, as well as help build clients build a brand voice with their video content. Let's meet up and talk about all the things video can do for your brand! I can't wait to hear your thoughts and ideas.